The Making of a New Logo

The Making of a New Logo
Argentum will be launching its new website and logo later this month. In the interim, I thought it’d be fun to give a sneak peek at our new logo and the logic behind it.My hypothesis has always been that the Argentum Strategy Group logo was derived from the atomic structure of silver. There are a few reasons I suspect this:1. The...

Startups: 5 Easy Creative Partner Hiring Tips

Startups: 5 Easy Creative Partner Hiring Tips
Reaching out to friends and colleagues for creative resource recommendations is a great starting point for any agency search, whether you’re a start up or not. But unlike larger, more established companies, startups don’t often have the resources to hire an agency, so a friend’s positive recommendation might very well be the only assessment...

Top Five Agency Pitch Mistakes

Top Five Agency Pitch Mistakes
Many of my clients ask me to help them identify and hire agency partners like creative agencies, digital firms, media buying agencies and web design companies. I’ve developed a process that makes efficient use of my clients’ and the contending agencies’ time, and it typically culminates in individual 60-minute meetings between...

Dentist’s Ad Needs More Teeth

Dentist’s Ad Needs More Teeth
A lot of times we’re just too close to our own marketing to objectively assess it. If Lincoln Park Smiles, a dentistry practice in my neighborhood, had asked someone else to look at their ad before it was turned into a finished billboard, then maybe their ad would’ve shown some teeth! If you’re a dentist selling smiles, then you...