Argentum Blog

Argentum's blog, Marketing Op-Ed, highlights interesting, real-world examples of marketing with a little bit (okay, a lot) of opinion thrown in.  It's written by Susan Silver, President of Argentum Strategy Group, with the occasional guest blogger added to the mix.

Word-of-mouth marketing by service company

I received this email from Verne Harnish of Gazelles.com earlier this week. It’s a great example of creatively generating grassroots marketing. This word of mouth marketing idea was great for many reasons, two of which are: 1. It’s a real win-win. Anyone can send a personalized copy of Verne’s autographed book as a gift, free....