Arts Marketing Evolves With Memberships

Arts Marketing Evolves With Memberships
Arts marketing is an interesting niche within the marketing world. Despite being a passionate theatregoer, I hadn’t thought much about how it differs from marketing products and services until Chicago’s Northlight Theatre Company became one of Argentum’s early clients. To prepare for the project, I read Arts Marketing Insights, by former...

Food Pantry Rebrand

Food Pantry Rebrand
Every so often, we get the opportunity to work on a passion project. As a longtime board member, co-leading the rebranding efforts for Nourishing Hope (formerly Lakeview Pantry) definitely qualifies. Even prior to the pandemic, Lakeview Pantry, Chicago’s largest food pantry, was outgrowing its name from a geography served and services standpoint....