Because Argentum’s niche is marketing strategy, we do not provide creative services like ad design, logo creation or web site development. But we gladly help our clients identify and hire the creative and digital talent they need. As a result, we have been fortunate to work with lots of great creative agencies, not only on behalf of our clients but also sometimes as clients of Argentum’s strategy services.For companies that have never hired a creative agency before, the process of selecting one can be confusing and little overwhelming. There are so many agencies that could be qualified to do the work you need. In order to assist our clients in engaging an agency, we developed a simple selection process to help them choose the right creative agency for their needs and culture.
We’ve written a case study that highlights how we used this selection process to help XIOLINK find a new agency that went on to develop breakthrough print advertising for them. Read the case study.