Last week I had the opportunity to present at #ContentJam, Chicago’s premier content marketing conference. It was fun to tailor my positioning how to’s to a very specific marketing audience, and I was able to put one of my favorite examples, cheaplubes.com, to especially effective use. You can see the example certainly made an impact on Lin Wilson, of Funnel Inc., when he was drawing these fabulous visual notes during my presentation. It was also interesting to see some of the audience’s key takeaways, including a pithy one from my friend Andy Crestodina, Orbit Media Studios‘ content guru, who said that my positioning talk reminded him of this photo: 
To see a recap of Content Jam, including many of the presentations, click here.
