Making Strategy Real
Products and Services
Argentum Strategy Group’s products and services have been developed to accommodate the marketing needs of our typical clients: Small and mid-sized businesses. We have offerings appropriate for a range of company sizes, life stages and marketing staffing levels.
Marketing Positioning
We’re experts at helping companies develop their value propositions. Our Basic and Premium Marketing Positioning services will help your company establish the baseline it needs to develop better marketing strategies and tactics. We also offer Half-Day Positioning Workshops.
Strategic Marketing Plans
Some companies already have a solid marketing positioning statement, but they may need help developing their marketing plan. One of our specialties at Argentum is helping companies do just that! We offer both Basic and Premium Strategic Marketing Plan Development services in addition to our streamlined Half-Day Marketing Plan Workshops.
Marketing Strategy
Our featured service at Argentum is our Timeshare VP of Marketing® offering. Developed by our founder, Susan Silver, it gives companies and their marketing teams the support they need to work efficiently and effectively. We also offer Full-Day Marketing Strategy Workshops as well as Marketing Coaching.
Additional Services
There are three additional services we have added over the years to meet client needs. These are our Marketing Audit, Brand Essence Workshop and Agency Search assistance. See how these services can help supplement your existing marketing efforts.
Client Size
Argentum’s role at typically-sized clients:
| < $10M | $10M – $50M | $50M+ | |
| Client Marketing Department | None | Junior Staff | Junior & Senior Staff |
| Strategic Need | Broad | Medium | Narrow |
| Argentum’s Typical Role | Define Strategic Direction | Refine/evolve strategic direction | Provide additional resources to implement strategic growth initiatives |
We’ve worked with a lot of consultants, but none of them came to understand our business the way Susan did. She really threw herself into the project and looked at our business from lots of different angles. The breadth of her different experiences, including working with large companies, startups and B2B companies, added real value.